rt1So, I wrote this piece last month about why I charge lots of money for logos (in short, they involve a lot of time and effort). And then I thought to myself, I must be missing out on a lot of work. There’ll be lots of start-ups with very limited budgets who need a logo but can’t afford £1500 + VAT.

But they might stretch to a tenth of that price.

There’s probably a whole heap of people out there in this here Current Economic Climate, starting up on their own, who would love a logo by an experienced designer, and £150 is all they have to spend.

But I can’t afford to do that much work for £150!

And then, being that it was a Sunday night before a 6am start, my brain started to do the thing it loves best – it commenced pulling the thing apart to see how it works and see how to fix it, keeping me awake in the process. Who needs sleep anyway?

And then it struck me – The Big Idea. Which I’m not going to tell you any more about, until it’s ready. It’ll take a couple of months to develop, and then, at the end, you’ll be able to buy a custom logo for £150 + VAT.

More news when I have a better idea of a launch date! 😀

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