I’m going to be blogging a lot more frequently from now on. I’ve intended to do this before, but this time it’s personal, as they say in that there Hollywood.
And it is personal. The thing is this: I’m very flexible, which is usually an advantage for a freelancer. I just go with the flow of whatever my clients request of me. That doesn’t involve too much seizing of the day, however, and I have often been left frustrated at unaccomplished personal projects. So I am in the business of putting a little more day-seizing into my schedule. This is how I will do it:
Blogging forces me to take a wider view of what I am doing and where I am heading. It lifts me up out of my strange little world of tea and cats and dead moths caught by said cats until I can see them thar hills in the distance. I can also see and be inspired by and share stuff that others have been doing.
Therefore I aim to blog two or three times a week. Sometimes this might be as simple as sharing a photo I’ve taken or a logo I’ve seen; other times I’ll discuss projects I’ve worked on and there’ll be the occasional thinky pondery one too. I’ll publicise the blogs on Twitter and Google+. I’ll also use the latter as a channel to share interesting finds and discover more things I can pass on to you here.
I’ll still use Twitter in both a personal and professional capacity: I view it as a way for potential clients to get to know who I am and what I stand for – and it seems to be working. I’ve gained more new clients from using it in the last six months than from all other sources combined. Plus, I enjoy it, and it costs me around £2,500 less than advertising with Yellow Pages, which has gained me precisely 0 (zero) clients. Thus, I am all about cutting out the waste and focusing on what really works, for me at least:
- Social media (maybe even Facebook again, gasp)
- being flexible & creative with time use (9-5 often dull, with apologies to Ms Parton)
- burning off adrenaline & also thinking at the gym
- Routine (a lot of it, anyway. BORING.)
- Doing whatever pops into my head as a priority. Planning good/repetition bad etc
- Trying to fathom the logic and reason behind anything HMRC says and getting stressed by said illogic and unreason (enter shiny new accountant stage left)
- Old forms of advertising and marketing
Thus, I place my pants outside of my tights and become a bit bloody super, instead of all sort of dithery and uh, what next? etc.